That’s me on the left, with a very cool online media personality!

Hi everyone! I am Winnie! Something about myself: I love theme parks and would hope to get on all the rides at Six Flags one day and conquer my fear of heights! Shopping is my way of relieving stress and on weekends, you can either find me at the malls or cooped up in my room binging on American dramas (Scandal is the current drama of my life).

Since joining Epic, I have been quickly learning the ropes of working in a PR agency including how to write effective press releases and media pitches. Of course, in a PR agency, pitching and enabling media interviews is one of the key things that we do for our clients, and so I was glad to be given the opportunity to be involved in obtaining media interviews for a healthcare client.  As a result, I got to work with doctors and health professionals as well as interact with journalists who often can ask very probing questions.

This particular healthcare program was very interesting and we learnt a lot about men’s health in the process.  The results were several media interviews held at the lounge of Pan Pacific Orchard. We even managed to get the doctor on a live radio talk show that lasted an hour and listeners were able to dial in with questions. It was thrilling!

The best part for me was seeing the published articles on the various newspapers after the interviews, which gave me a huge sense of accomplishment!

I am still exploring Public Relations but so far, I like what I am doing! After several months in Epic, I have learnt so much from my colleagues and managers, and I am actually having a lot of fun, one word to sum it up and it has been said before , but Epic PR is – epic!  Alright, I gotta head back to work now! See you all soon 🙂

Hello everyone! My name is Zhen Rong and I’m the newest addition and most unique (only guy) addition to the EPIC team at EPIC PR. Working at EPIC PR has been a hugely eye-opening experience and I am grateful for the opportunities that come with meeting new clients and media people.

Of particular interest to me is seeing how our boss pitches to potential clients. Having never been in a pitch/new business meeting before, this really opened my eyes as to how this whole thing usually goes down. The back and forth as well as on the spur of the moment question and answer is really enlightening. While preparation for meeting any client is definitely key, some clients just do not openly publicize specific information with regards their core services and products on their websites and being able to give appropriate answers and advice in the heat of the moment is essential.

One other thing that did not surprise me is how little what we actually learn in school is relevant in the real world. Although I have heard many people tell me this to be the case, it is still somewhat frightening that we spend so much money on educating ourselves in a specific industry only to have very little of what goes on in the classroom be of any real use. Either that or maybe my school was just lousy.

But otherwise, it has been great learning and listening (or eavesdropping) in on office conversations and slowly, but (hopefully) surely, figuring out the who’s who of contacts.

One main takeaway that I have learnt in the past one month plus or so is that this is first and foremost a relationship business. While the other services (such as media monitoring) provided are most definitely substantial, the relationships between us and the media is what clients want us to leverage on and this is what earns us our daily bread.